A toy company that aims to change the way the UK plays.
Whirli is a toy-box subscription service aiming to change the way the UK plays. They were on a mission to change people’s perceptions of second-hand toys and to shift people’s behaviour from shopping to swapping. We let the brand idea Share the Joy guide us in creating the brand and packaging for Whirli’s launch. All brand elements were developed to reinforce the cyclical nature of the product.ClientWhirli
AgencyRagged EdgeYear2019Creative DirectorsChris Clayton & Luke WoodhouseServicesPackaging Design Web Design Brand GuidelinesRecognitionDesign Week Awards Shortlist Brand New It’s Nice That The Dieline Creative BoomCompliments
“The balance of being kid-friendly and parent-approved is very well achieved in this project. The logo is quirky and playful but it’s not pandering and it doesn’t fall for the usual trap where kid-focused logos are designed to look as if they were drawn by kids. The identity doesn’t look like a full-on toy brand so it’s definitely well defined and presented in that, ultimately, it’s a parent-managed subscription service not unlike Birchbox or Trunk Club. Definitely worth a whirl.”
Armin VitBrand NewOutcome
One year after launch, over 1000 parents had signed up to the service, and Whirli had around £100,000 worth of toys circulating. Half a decade later, they are still swapping toys and have over 900 reviews on Trustpilot with a 4.5-star average.