A night to celebrate off-Broadway’s highest honour.
The Obie Awards are off-Broadway’s highest honour. They are presented every autumn by the Village Voice and the American Theatre Wing. Each year, Athletics creates a vibrant sub-brand identity to align the show with that year’s theme. 2022’s theme focused on the duality of theatre. Examples of such duality include the desire to educate but still entertain, or the need to communicate a powerful message while remaining commercially viable. Our task was to put a spin on the original Obie’s identity that could represent multiple dualities.
ClientObie Awards
AgencyAthletics
CollaboratorsAllison Connell
Ruichao ChenYear2022Outcome
Our design solution was inspired by the folding, haphazard look of production wild postings. Showing each side of the page illustrates duality. The design system could easily be scaled up to cover a 100ft step and repeat, or scaled down to exist on an attendee’s wristband. In the past, each year’s sub-identity was quite varied. However, since 2022, they have continued to utilise the palette and simple layered system we created for that year's awards.