A shameless drink option that brings the spike without the spirits.
Kaktus is a fictional brand for a soda made of cactus water. By brewing bold but balanced sodas, Kaktus is a shameless drink option for responsible socialisers. Cactus water has more electrolytes, antioxidants, and anti-inflammatory effects than regular water. Kaktus wants drinkers to consider swapping the drawbacks of alcohol for the benefits of cactus. I dreamt up everything from the brand’s positioning and strategy to the layered flavour combinations.
ClientSelf InitiatedYear2025ServicesStrategy Brand Identity Collateral DesignOutcome
My identity distances the product from the onslaught of sodas in the market and elevates it so it can hold its own in the high-margin alcohol alternative category. Instead of creating a logomark to resemble a cactus, it was inspired by the triangular shade structures often found at desert festivals. The brand’s array of reverse gradient shapes softly nods to a mirage – the optical phenomenon often found in the desert. The project was picked up by a number of design blogs, including Branding Source and Branding Board.