A shameless drink option that brings the spike without the spirits.

Kaktus is a fictional brand for a soda made of cactus water. By brewing bold but balanced sodas, Kaktus is a shameless drink option for responsible socializers. Cactus water has more electrolytes, antioxidants, and anti-inflammatory effects than regular water. Kaktus wants drinkers to consider swapping the drawbacks of alcohol for the benefits of cactus. I dreamt up everything from the brand’s positioning and strategy to the layered flavour combinations. Triangular shade structures often found at desert festivals inspired the logomark. The brand’s array of reverse gradient shapes softly nods to a mirage – the optical phenomenon often found in the desert.

Strategy – Identity Design – Packaging Design