Whirli
Packaging & Brand Guidelines
2018 – 2019



Whirli is a toy-box subscription service aiming
to change the way the UK plays. If Whirli could change perceptions of
second-hand toys, they had the opportunity to shift people’s behaviour from
shopping to swapping.
I used repeating copy
“swapping is more fun than shopping” to reinforce the brand idea: Share the
Joy.