A toy company that aims to change the way the UK plays.

Whirli is a toy-box subscription service aiming to change the way the UK plays. If Whirli could change perceptions of second-hand toys, they would have the opportunity to shift people’s behaviour from shopping to swapping. I used repeating copy “swapping is more fun than shopping” to reinforce the brand idea: Share the Joy.

Packaging Design — Web Design — Brand Guidelines