Client |
Whirli |
---|---|
Project |
Packaging Design |
Scope |
Packaging Design Website |
Agency |
Ragged Edge |
Designer |
Erin Struble |
Creative Direction |
Chris Clayton & Luke Woodhouse |
Year |
2019 |
Recognition |
Design Week Awards Shortlist |
Whirli is a toy-box subscription service aiming
to change the way the UK plays. If Whirli could change perceptions of second-hand toys, they would have the opportunity to shift people’s behaviour from shopping to swapping. I used repeating copy
“swapping is more fun than shopping” to reinforce the brand idea: Share the
Joy.
![](https://freight.cargo.site/t/original/i/df933059b4137d46388edd36fbde09ea22c6d1f32f3cc4aa893a0533c803ed27/Whirli-box.png)
![](https://freight.cargo.site/t/original/i/9e51579286d22ebc3eaa892b30ec49687d5e0cbf3ab3d346f7f5ecd1ba00fe2c/Whirli-tape.png)
![](https://freight.cargo.site/t/original/i/372aea6e71e0784db214e41cf8bca6ba30513f2eb3a9ff5ffec62f61155f95ea/Whirli_InnerBag_01.jpg)
![](https://freight.cargo.site/t/original/i/6297bc012b328fb7ba1abed42602a26852a158e88bf52c81b23313339bcac378/Whirli_InnerBag_03.jpg)
![](https://freight.cargo.site/t/original/i/d37a38a299a79b372fde36094f8b71901356795508a8814c19cdd5b9941b9bbd/Whirli-Brand-Guidelines_Web.jpg)
![](https://freight.cargo.site/t/original/i/22127501d09aac996568b8e9d6ed780f371d788530f9bc28f4b6858f2df2de92/Video-placeholder.jpg)
![](https://freight.cargo.site/t/original/i/345a0abc75b03dc60a2422c0ffa461601a0cb905f449fed8c2997af8aca3ce71/Whirli_Postcard.jpeg)