Packaging & Brand Guidelines
2018 – 2019

Whirli is a toy-box subscription service aiming to change the way the UK plays. If Whirli could change perceptions of second-hand toys, they had the opportunity to shift people’s behaviour from shopping to swapping. I used repeating copy “swapping is more fun than shopping” to reinforce the brand idea: Share the Joy.

Designed at Ragged Edge

Under the direction of Luke Woodhouse and Chris Clayton alongside a team of strategists and copywriters.