Client

Whirli

Project

Packaging Design

Scope

Packaging Design
Website 

Agency

Ragged Edge

Designer

Erin Struble

Creative Direction

Chris Clayton & Luke Woodhouse

Year

2019
Whirli is a toy-box subscription service aiming to change the way the UK plays. If Whirli could change perceptions of second-hand toys, they had the opportunity to shift people’s behaviour from shopping to swapping. I used repeating copy “swapping is more fun than shopping” to reinforce the brand idea: Share the Joy.