Client	Whirli
Project	Packaging Design
Scope	Packaging Design Website
Agency	Ragged Edge
Designer	Erin Struble
Creative Direction	Chris Clayton & Luke Woodhouse
Year	2019
Recognition	Design Week Awards Shortlist

Whirli is a toy-box subscription service aiming to change the way the UK plays. If Whirli could change perceptions of second-hand toys, they had the opportunity to shift people’s behaviour from shopping to swapping. I used repeating copy “swapping is more fun than shopping” to reinforce the brand idea: Share the Joy.