Client	Un-Mask-d
Project	Identity Design
Scope	Strategy Brand Web Packaging
Agency	Freelance
Year	2021

Un-Mask-d is a subscription skincare service that uses cutting-edge technology to analyze user inputs and match them with D2C products. After each box, users update their progress in the skin passport portal and Un-Mask-d tweaks their products accordingly. Un-Mask-d takes the guesswork out of discovering ethical, small-batch, D2C skincare products. The brand idea - "Tangible Technology" firmly places the brand in a futuristic space while making the luxury of personalized skincare seem accessible. The identity borrows elements from the online world to exude a sense of transparency into the AI's back-end. Gender-neutral photography adds a human component while signaling that this new wave of skincare products is breaking away from its dainty past.