Client	Qbic Hotels
Project	Motley Restaurant Menu Suite
Scope	Menu Design Design Shoot Art Direction
Agency	Ragged Edge
Designer	Erin Struble
Creative Direction	Chris Clayton
Year	2021

Qbic’s chain of hotels wanted to change what an affordable hotel could be. While budget hotels treat guests like a room number, Qbic welcomes character. The Qbic brand utilizes a graphic system of quirky shapes inspired by the hotel’s physical layout, and the coming together of different people and ideas. We tweaked this graphic system for the dining space to transform it into a destination for guests and locals alike.