Client

Qbic Hotels

Project

Motley Restaurant Menu Suite

Scope

Menu Design
Design Shoot Art Direction

Agency

Ragged Edge

Designer

Erin Struble

Creative Direction

Chris Clayton

Year

2021
Qbic’s chain of hotels wanted to change what an affordable hotel could be. While budget hotels treat guests like a room number, Qbic welcomes character. The Qbic brand utilizes a graphic system of quirky shapes inspired by the hotel’s physical layout, and the coming together of different people and ideas. We tweaked this graphic system for the dining space to transform it into a destination for guests and locals alike.