Client	Oxley
Project	Brand Development
Scope	Art Direction Print Design Book Design Illustration
Agency	Ragged Edge
Designer	Erin Struble
Creative Direction	Luke Woodhouse, Jordon Nelson & Andrew Cavanagh
Year	2018–2020

Oxley set out to change the world of gin as we know it, inventing and pioneering the cold distillation process that results in brilliantly fresh flavour. The brand idea “Freezing Nature’s Freshness” allowed me to use visual cues of cold and freshness to communicate Oxley’s differentiator. I envisioned mood boards early in the branding process and was tasked with rolling the brand out across many touchpoints.