Brand Development & Roll-out
2018 – 2020
Oxley set out to change the world of gin as we know it, inventing and pioneering the cold distillation process that results in brilliantly fresh flavour. The brand idea “Freezing Nature’s Freshness” gave me the opportunity to use visual cues of cold and freshness to communicate Oxley’s differentiator. I envisioned mood boards early in the branding process, and was tasked with rolling the brand out across many touch points.