Client	IKEA
Project	ScrapsBook Cookbook Design
Scope	Book Design Digital Book Design Design Shoot Art Direction
Agency	Rethink
Designer	Erin Struble
Creative Direction	Jake Lim & Joel Holtby
Art Direction	Dorota Pankowska
Copywriting	Justin Santelli
Year	2021
Recognition	Gold | 2021 Strategy AOY - Design 2021 Applied Arts Awards 2021 Communication Arts Design Annual

The IKEA ScrapsBook is a cookbook for your kitchen scraps. Globally, 1.3 billion tonnes of edible food is thrown away - and most of it comes from our home kitchens. IKEA wanted to make scraps beautiful with an elegant book design that paid close attention to environmental details. We printed a limited-edition book to giveaway and made the PDF available to download for free where it became the #1 cookbook on Apple Books. 
The project earned IKEA 2.2 million media impressions within its first two weeks and changed the way its readers think about food scraps.