![](https://freight.cargo.site/t/original/i/4d98daa3fd44fa29fd6e25d3328f9fb40e16790b8c9017119c3b682dc159936f/2126_IKEA_ScrapBookCaseStudy_Kitchen_3.jpg)
Client |
IKEA |
---|---|
Project |
ScrapsBook Cookbook Design |
Scope |
Book Design Digital Book Design Design Shoot Art Direction |
Agency |
Rethink |
Designer |
Erin Struble |
Creative Direction |
Jake Lim & Joel Holtby |
Art Direction |
Dorota Pankowska |
Copywriting |
Justin Santelli |
Year |
2021 |
Recognition |
Gold | 2021 Strategy AOY - Design
2021 Applied Arts Awards 2021 Communication Arts Design Annual |
The IKEA ScrapsBook is a cookbook for your kitchen scraps. Globally, 1.3 billion tonnes of edible food is thrown away - and most of it comes from our home kitchens. IKEA wanted to make scraps beautiful with an elegant book design that paid close attention to environmental details. We printed a limited-edition book to giveaway and made the PDF available to download for free where it became the #1 cookbook on Apple Books. The project earned IKEA 2.2 million media impressions within its first two weeks and changed the way its readers think about food scraps.
![](https://freight.cargo.site/t/original/i/20a9888c6f84a6a5387e7234f9070cd861affff268e309ec702a0ba7854d1ad5/2126_IKEA_ScrapBookCaseStudy_SM_BookTowers_01.jpg)
![](https://freight.cargo.site/t/original/i/356f093e5c3461fe9577ae46fd2796d716216416d072617e2e766f43b7af1df4/2126_IKEA_ScrapBookCaseStudy_GIF_02.gif)
![](https://freight.cargo.site/t/original/i/5eb451822f5ba0ef3afa6ad7a37bbf693818bd98922e1b43039a4dd02c952170/2126_IKEA_ScrapBookCaseStudy_RecipeDetail2.jpg)
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![](https://freight.cargo.site/t/original/i/21f8700b2936f880117047cb47edbc208bc4e771c821a37c84fbcec0d9e3792b/2126_IKEA_ScrapBookCaseStudy_Counter_1.jpg)