2020 – 2021

The IKEA ScrapsBook is a cookbook for your kitchen scraps. Globally, 1.3 billion tonnes of edible food is thrown away - and most of it comes from our home kitchens. IKEA wanted to make scraps beautiful with an elegant book design that paid close attention to environmental details. We printed a limited-edition book to giveaway and made the PDF available to download for free where it became the #1 cookbook on Apple Books. The project earned IKEA 2.2 million media impressions within its first two weeks and changed the way its readers think about food scraps.

Designed at Rethink

Under the direction of Jake Lim & Joel Holtby alongside copywriter Justin Santelli & art director Dorota Pankowska.


Communication Arts Design Annual 2021