|ScrapsBook Cookbook Design
Digital Book Design
Design Shoot Art Direction
|Jake Lim & Joel Holtby
|Gold | 2021 Strategy AOY - Design
2021 Applied Arts Awards
2021 Communication Arts Design Annual
The IKEA ScrapsBook is a cookbook for your kitchen scraps. Globally, 1.3 billion tonnes of edible food is thrown away - and most of it comes from our home kitchens. IKEA wanted to make scraps beautiful with an elegant book design that paid close attention to environmental details. We printed a limited-edition book to giveaway and made the PDF available to download for free where it became the #1 cookbook on Apple Books. The project earned IKEA 2.2 million media impressions within its first two weeks and changed the way its readers think about food scraps.