Client	Waldorf Astoria Hotels
Project	Humuhumunukunukuāpua‘a
Scope	Identity Design Menu Design
Agency	King & Partners
Designer	Erin Struble
Creative Direction	Joe Granato
Year	2023

Grand Wailea's latest restaurant renovation has completely refreshed the space with a new concept and gourmet gastronomic approach. Set amid an idyllic beachfront lagoon and featuring stunning Pacific views, their award-winning fine dining destination was transformed to embody a seafood market atmosphere defined by freshness, creativity, and taste. The Humuhumunukunukuāpua‘a is the state fish of Hawaii. You might recognize the name from a punchline in the film Forgetting Sarah Marshall. It was culturally important to feature the restaurant's full name wherever possible. The identity of the restaurant needed to stand out from the competing market and Pacific-style seafood restaurants by alluding to authentic Hawaiian fishing practices.