Client

Personal Project

Project

Brand Identity

Scope

Strategy
Brand Identity
Invitation Design
Art Direction
Photography

Designer

Erin Struble

Year

2020
Horizon Wedding Papers gives modern couples bold but simple design options to align with the life they want to lead. The brand idea: “Fresh Optimism” speaks to my contemporary designs and alludes to the trust Horizon couples place in their futures. I pair a horizon gradient with simple typography to compliment, never overpower, my stationery designs. Type and colour always start at either end of the layout and come together in union at the centre. The designs themselves aim to appeal to modern couples who want a classic wedding aesthetic with a twist.