Client |
Care Package |
---|---|
Project |
Identity Design |
Scope |
Strategy Brand Packaging |
Agency |
Freelance |
Year |
2020 |
By combining emerging biodegradable biopolymer products with premium design, Care Package is set to become the best-in-class packaging solution for conscious e-commerce businesses. The brand idea - “Breaking New Ground” accentuates their ground-breaking technology, but retains the brand's ties to environmentalism. Brand elements on the mailers had to be simplistic so consumer brands could easily customize using their own branded adhesives. This simplicity allowed for rich background textures and striking “nature meets modernity” lifestyle photography.