Strategy, Brand & Packaging
By combining emerging biodegradable biopolymer products with premium design, Care Package is set to become the best-in-class packaging solution for conscious e-commerce businesses. The brand idea – “Breaking New Ground” accentuates their ground-breaking technology, but retains their ties to environmentalism. Brand elements on the mailers had to be simplistic so consumer brands could easily customize with branded adhesives. This simplicity allowed for rich background textures and striking “nature meets modernity” lifestyle photography.