A modern alpine dining destination that draws inspiration from Denver’s urban heritage.

Ajax is a well-known Aspen restaurant situated in The Little Nell, an Aspen One hotel. Ajax needed a clean, elevated, no-nonsense brand to introduce their modern alpine dining concept to Denver, Colorado. The menu is centered around aged cuts of local beef – as well as local pork, game, lamb, chicken, and freshly sourced seafood. Main dishes are punctuated with carefully integrated produce that celebrates the many farms and gardens of Colorado. The identity had to feel rooted in alpine adventure while drawing inspiration from Denver’s rich urban heritage.

Brand Identity — Menu Design