Hi, I’m Erin - a designer specializing in branding, with experience in packaging, digital design and illustration. Currently at Rethink in Toronto and previously at Ragged Edge in London, England.
Outside of branding, I also design wedding papers. If you happen to be planning a union, check out Horizon Wedding Papers or contact me for a bespoke quote.
I’m always keen to hear about non love-related freelance opportunities too! Shoot me an email if you’re interested in seeing my full portfolio and résumé.
Outside of branding, I also design wedding papers. If you happen to be planning a union, check out Horizon Wedding Papers or contact me for a bespoke quote.
I’m always keen to hear about non love-related freelance opportunities too! Shoot me an email if you’re interested in seeing my full portfolio and résumé.
Scroll the work ︎
Qbic’s chain of hotels
wanted to change what an affordable hotel could be. While budget hotels treat
guests like a room number, Qbic welcomes character. The Qbic brand utilizes a
graphic system of quirky shapes inspired by the hotel’s physical layout, and
the coming together of different people and ideas. We tweaked this graphic
system for the dining space to transform it into a destination for guests and
locals alike.
Designed at Ragged Edge
Under the direction of Chris Clayton.
The IKEA ScrapsBook is a cookbook for your kitchen scraps. Globally, 1.3 billion tonnes of edible food is thrown away - and most of it comes from our home kitchens. IKEA wanted to make scraps beautiful with an elegant book design that paid close attention to environmental details. We printed a limited-edition book to giveaway and made the PDF available to download for free where it became the #1 cookbook on Apple Books. The project earned IKEA 2.2 million media impressions within its first two weeks and changed the way its readers think about food scraps.
Designed at Rethink
Under the direction of Jake Lim & Joel Holtby alongside copywriter Justin Santelli & art director Dorota Pankowska.
Google needed a
thought-provoking, eye-catching and premium invitation asking Europe and the
Middle East’s top thinkers, leaders and innovators to attend their retreat
weekend. Google was interested in exploring how pattern
could be used. I created an ever-changing pattern to illustrate
the way Zeitgeist changes the way people think.
Luke Woodhouse and Chris Clayton.
Designed at Ragged Edge
Under the direction ofLuke Woodhouse and Chris Clayton.